In a state of perpetual change, this digital world is full of surprises. One day, we see a trend, and before we embark on it, we’re hit by another one. On the contrary, some trends don’t die a sudden death. Instead, they’re sustainable and only grow more with time.
Creating a lucid picture of what the future may hold for us, we’re going to explore some trends that may top the charts this year.
Without further ado, let’s get started.
YouTube vs TikTok Still Rages On
Content Creators Will Flourish More
Personalized Customer Care
LinkedIn Influencers
Humans and AI
Bottom Line
YouTube vs TikTok Still Rages On:
Undoubtedly, it was TikTok that made short videos or reels famous. Understanding the human mind’s attention span, it was a nifty idea to introduce videos that lasted for 15 seconds or less. Inch by inch, owing to its popularity, more social media platforms like Instagram, Facebook, and YouTube also hopped on the reels bandwagon.
For TikTok, YouTube was the only one that mattered. It may also explain why TikTok has gradually incorporated a long video option, lasting up to 10 minutes in the recent updates. One may say that TikTok left its turf of short reels, and wanted to compete with YouTube on its home ground.
Still, TikTok and YouTube’s rivalry is far from over. As of now, both platforms are in a tug of war to gain the maximum audience, with YouTube being the boomer with much more experience in its repertoire. Only time will tell in whose favor the tide sets. That said, it’s a trend with a potential future ahead.
Content Creators Will Flourish More:
Keeping people hooked to their screens, content creators have played a massive role in the growth of social media platforms. Acknowledging their efforts, social media platforms have equally rewarded them in different ways.
Take the example of X. Introducing a subscription-based model, creators can earn a lot of money from the platform. In return, they have to keep making engaging content that people follow.
However, that’s not the only way content creators make a fortune on social platforms. They’re ruling the brands, as they provide enormous marketing boosts to them through a simple collaboration. In return, they may charge a hefty fee for their services.
In times to come, social media platforms will get more dynamic, indicating to creators more influence on the platforms. When that happens, believe me, you’d want to be a part of it, and with all the talent you have, there shouldn’t be any stopping. Ensure your audience doesn’t doze off your content, and keep them bent to your channel. Plus, don’t forget to be hyperactive, because if you’re not, it may not take long for people to switch to another creator’s content.
For that purpose, sort out your internet connectivity. Simply because you don’t want to be hanging around, waiting for connectivity so that you can upload your content.
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Personalized Customer Care:
Once considered an add-on, customer care has gradually become an important pillar of business operations. Now, apart from the product’s top-grade quality, customers demand exceptional after-sales services too.
Contributing to the customer care sector, AI-powered chatbots, forums, and social platforms have been a helping hand for the companies. Plus, customers seem to like this approach as well. Simply because now, they have more ways to get help.
In times to come, as there’s nothing that puts a halt to advancing technology, we may see more efficient and effective support centers, with a lot more diversified ways for customers to make themselves heard.
LinkedIn Influencers:
Apparently, LinkedIn is a platform where people come to find jobs, right? However, some people have found a different and unique way to use LinkedIn.
Now, as you explore the platform, you may find tons of influencers, selling their courses on LinkedIn. It may seem like a course selling and marketing platform to someone who’s new to using LinkedIn.
Anyway, it’s not an unpleasant addition to the platform because the job-hunting feature is still intact, and improving with time. You may also find a valuable course helping you to increase unique skills in your repertoire. That said, beware of upselling strategies that some influencers may try to sell their courses for a pretty penny.
Humans and AI:
Humans and AI have a well-established partnership now. However, one may call it a bitter-sweet relationship, where humans are afraid of AI taking them over.
That said, humans are still in the race, and one may say that they’re in the driving seat when compared to AI. It’s true that AI benefits all and sundry, and may replace humans in various things. However, AI tools or bots cannot provide a human touch to most tasks they undertake.
Take the example of content writing. You may generate a full-length essay from ChatGPT, on any topic you want. But it won’t be without a robotic touch, in a tone that we may not be familiar with.
Simply because AI shares our burden doesn’t imply that it would be in the saddle. Yes, AI will continue to make a profound impact in the world, but we don’t see humans losing to it.
Bottom Line:
Trends take some time to develop. While many don’t last for long, the trends we’ve mentioned are surely the ones to keep an eye on. They may or may not live up to their hype, or maybe something even more unpredictable happens, there’s no way to be 100% sure about them. Also, if we’ve missed some hot topics trending around the globe, do let us know in the comments section.